SEO Manager (m/w/d)
Core
Develop and execute a holistic SEO strategy for an online jewelry store across its own website, Amazon, and Otto marketplaces to drive digital growth.
Role type
SEO Manager
Builds
Organic search traffic, marketplace visibility, and conversion rates for a B2C/B2B jewelry brand
Domain
E-commerce / Jewelry / Digital Marketing
Required skills
SEO strategy, keyword research, technical SEO, on-page optimization, marketplace SEO (Amazon/Otto), content strategy, KPI definition, agency coordination
Technologies
Amazon A9/A10, Otto, Core Web Vitals, Sitemaps, robots.txt, structured data
Responsibilities
Develop and implement holistic SEO strategy; Conduct keyword research and competitive analysis; Optimize technical SEO and on-page elements; Manage marketplace listings on Amazon and Otto; Coordinate with external SEO agency; Define and monitor KPIs and report to management
Seniority
Mid-Senior, hands-on IC