Market & Segment Manager (m/w/d)
Core
Analyze markets and competitors to identify growth opportunities, develop and execute market/segment strategies, and define product portfolios for the Food & Beverage industry.
Role type
Senior Market & Segment Manager
Builds
Market strategies, product portfolios, and Go-to-Market plans for the Food & Beverage sector
Domain
Food & Beverage / Market Strategy
Deliverable
product features
Required skills
Market analysis, strategic planning, product portfolio management, Go-to-Market strategy execution, revenue growth management, cross-functional collaboration
Preferred skills
Experience in Food & Beverage industry, data-driven decision making, stakeholder management
Technologies
Market analysis tools, CRM systems
Responsibilities
Analyze market trends and competitor activities, develop new market and segment strategies, define and evolve the product portfolio, lead revenue growth initiatives, collaborate with sales and marketing on Go-to-Market plans, monitor market development and business success