Private Label Portfolio Manager (m/w/d)
Core
Strategic leadership of private label brands, including brand architecture, positioning, and standards to ensure internal visibility and desirability.
Role type
Senior Brand Manager (Private Label)
Builds
Private label brand identity, guidelines, and packaging compliance standards
Domain
B2B retail / Hygiene and cleaning products
Deliverable
product features
Required skills
Brand architecture, brand positioning, brand guidelines development, stakeholder management, packaging process oversight, communication planning, design tone and visual language sense
Preferred skills
B2B retail experience, agency management, English language skills
Responsibilities
Develop and maintain brand guidelines and communication concepts, review brand compliance in packaging and labeling processes, create communication plans to strengthen internal brand visibility, collaborate with marketing, sales, and category management
Seniority
Senior, hands-on IC
