Performance Marketing Manager (m/w/d)
Core
Planning, executing, and optimizing paid advertising campaigns across the Meta ecosystem to drive B2C and B2B growth.
Role type
Performance Marketing Manager
Builds
Paid ad campaigns and funnels for B2C and B2B education products
Domain
EdTech / AI / Education
Required skills
Meta Ads Manager, Pixel, Conversions API, budget management, funnel optimization, creative direction, LLM usage, KPI analysis, agency management
Preferred skills
High-volume B2C funnel experience, CRO, Landing Page optimization
Technologies
Meta Ads Manager, Pixel, Conversions API, Claude, GPT, Gemini
Responsibilities
Plan and execute Meta ecosystem campaigns; manage ad budgets and optimize CPL; brief and iterate creatives with external agencies; analyze KPIs to drive growth decisions; collaborate with Marketing Automation Manager.
Seniority
Mid-level, hands-on IC
