CRM Analyst (m/w/d)
Core
Analyze complex customer data to identify behavioral patterns and derive insights for optimizing CRM campaigns.
Role type
CRM Analyst
Builds
CRM dashboards, reports, and segmentation models for campaign optimization
Domain
Retail / E-commerce
Deliverable
dashboards & analysis
Required skills
Data analysis, Customer segmentation, Scoring models, A/B testing, Data quality management, SQL, BI tools, Excel
Responsibilities
Analyze complex customer data to identify behavioral patterns and derive insights for CRM optimization; Develop data-based customer segments, personas, and scoring models (e.g., Churn-Prediction, CLV); Design and create CRM dashboards and reports to monitor campaign KPIs; Plan, support, and analyze structured A/B tests for CRM campaigns; Monitor data quality in the customer database and work on data cleaning and structuring projects