Head of Social Media (m/w/d)
Core
Leading social media strategy, content, paid social, and live communication for major music festival brands (NATURE ONE, MAYDAY, Ruhr-in-Love) to build year-round community engagement.
Role type
Senior leadership social media head (strategy & team management)
Builds
Social media campaigns, paid social ads, and live event communication for festival brands
Domain
Live entertainment / Music festivals
Deliverable
product features
Required skills
Social media strategy, Paid social management, Team leadership, Content creation (text/video), Influencer marketing, Data analysis, Agency management
Preferred skills
Live entertainment experience, Electronic music scene affinity, Website/Newsletter marketing, English proficiency, Class B driver's license
Technologies
Meta Business Suite, Google Analytics, Sprout Social
Responsibilities
Define social media strategy and editorial plans, manage paid social budget and campaigns, lead and mentor a team of social media staff, coordinate with external agencies and freelancers, create content briefs and copy, execute live communication on-site at events
Seniority
Senior, hands-on IC with team leadership