Growth Marketing Manager – Website Sales Funnel & Experimentation (m/w/d)
Core
Responsible for the B2B website sales funnel, converting traffic into paying customers by optimizing conversion steps and scaling the direct sales model.
Role type
Growth Marketing Manager (B2B)
Builds
B2B product website sales funnel and customer journey
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
B2B decision process understanding, funnel analysis, A/B testing, conversion optimization, hypothesis-driven experimentation, cross-functional collaboration
Preferred skills
Experience with structured testing setup and evaluation, ability to prioritize by business impact
Technologies
A/B testing tools, analytics platforms
Responsibilities
Develop user logic and messages along the B2B decision process, analyze funnel metrics to identify bottlenecks, plan and execute structured tests, drive optimizations from idea to launch
Seniority
Mid-level, hands-on IC