Manager Digital Growth & Automation (gn) Vollzeit/Teilzeit (hybrid)
Core
Building and scaling data-driven, automated Growth and Next-Best-Action (NBA) logics for the SMB customer portfolio, focusing on the Webshop to optimize customer journeys and drive cross/up-sell.
Role type
Manager, Digital Growth & Automation (Next-Best-Action)
Builds
Automated NBA modules, A/B testing frameworks, and personalization logic for the Webshop
Domain
B2B Mobility / eCommerce / Digital Growth
Deliverable
production ML models
Required skills
Data analysis & hypothesis formation, KPI derivation, Uplift thinking, Segment & decision logic, A/B testing & experimentation, Stakeholder management, SQL (basic), HTML (basic), eCommerce conversion optimization
Preferred skills
Experience collaborating with Data Scientists and Data Engineers, Experience introducing data-driven solutions for business users, Experience interpreting ML model outputs without developing models, Experience with shopping touchpoints (PDP, Cart, Checkout)
Technologies
Webshop, CRM, ERP, Customer Portal, ML Outputs
Responsibilities
Define KPIs, tracking concepts, and reports to measure NBA impact; Establish and manage A/B testing and personalization for NBA modules; Ensure end-to-end information flows between Webshop, CRM, ERP, and Customer Portal; Act as Business Owner for automated growth mechanisms ensuring scalability across markets
Seniority
Manager, hands-on IC
