CareerPlan

SPECIALIST PRODUCT MARKETING (M/W/D)

Köln, NORDRHEIN_WESTFALENFull-time2026-10-23 → 2026-11-10

Core

Manage product marketing channels and brand positioning for Lizenzero, a digital licensing platform in the circular economy.

Role type

Product Marketing Specialist

Builds

Digital licensing solutions and portals for the circular economy

Domain

Industrial recycling / Circular economy / SaaS

Deliverable

product features

Required skills

Product marketing, cross-functional stakeholder management, sales and marketing enablement, training and webinar delivery, content creation and customer communication, performance optimization, agency management

Preferred skills

Headless CMS, Adobe Creative Cloud, Mailjet or Brevo

Technologies

CMS, Adobe Creative Cloud, Mailjet, Brevo

Responsibilities

Manage product marketing channels and brand positioning, coordinate cross-functional collaboration between Product, Marketing, Sales, and Support, create sales and marketing enablement materials, conduct training sessions and webinars, develop customer communication content, optimize messaging based on performance data, manage external agencies

Seniority

Mid-level, hands-on IC