Onsite Marketing Manager (m/w/d)
Core
Designing and executing A/B and multivariate tests, developing segmentation and personalization logic, and optimizing the online shopping experience for fashion brands.
Role type
Marketing Manager (Conversion & Personalization)
Builds
Optimized online shop features, personalized content, and customer journey elements for fashion brands.
Domain
Fashion retail, E-commerce, Digital Marketing
Deliverable
product features
Required skills
A/B testing, multivariate testing, segmentation, personalization, CDP integration, conversion optimization, CMS management, HTML/CSS/JavaScript
Preferred skills
Customer journey mapping, content management, cross-functional collaboration
Responsibilities
Build and manage A/B and multivariate tests, develop segmentation and personalization logic, optimize customer discounts within journeys, drive conversion optimization, analyze test results, build landing pages, ensure content quality.
Seniority
Mid-level, hands-on IC