Lead Copywriter, Global Creative Studio (m/f/x)
Core
Lead Copywriter driving copy quality across the demand generation engine for eight global meal kit brands, focusing on mid-funnel paid social creative and full-funnel channels.
Role type
Senior Lead Copywriter (Global Creative Studio)
Builds
Campaign headlines, push notifications, social hooks, CRM journeys, and localized content for TV, OOH, paid social, display, and YouTube.
Domain
FMCG / Meal Kit / Digital Marketing
Required skills
Strategic copywriting, AI tool integration (Claude, Gemini), cross-market brand guidance, performance data interpretation, tone of voice management, localization workflows, proofreading, project management (Google Suite, Airtable, Jira)
Preferred skills
Agency experience, food or tech brand experience, knowledge of German/French/Swedish/Norwegian/Danish/Dutch
Technologies
Claude, Gemini, Google Suite, Airtable, Jira
Responsibilities
Write sharp on-brand copy across all major channels; consult with local market teams to ensure quality; use AI tools for ideation and localization; advise stakeholders on copy strategy; shape tone of voice guidelines; partner with designers and marketers; interpret performance data to refine copy.
Seniority
Senior, hands-on IC with mentorship responsibilities