E-Commerce Manager (m/w/d)
Core
Manage product placements, Google Ads campaigns, and marketplace listings to drive sales and optimize performance metrics.
Role type
E-Commerce Manager (Performance Marketing)
Builds
Digital sales channels and marketplace listings for construction machinery and floor handling vehicles
Domain
Industrial machinery / E-Commerce / Performance Marketing
Required skills
Google Ads (Search, Shopping, Performance Max), Marketplace algorithm optimization, Data analysis (KPIs, Dashboards), Pricing strategy, Competitive analysis, Product feed management
Preferred skills
Experience with budget management, KPI-driven goal setting
Technologies
Google Ads, eBay Cassini, Monitoring tools
Responsibilities
Monitor product placements, Optimize Google Ads campaigns, Analyze impression share, CPC, ROAS, and conversion rates, Track competitive movements, Continuously optimize campaigns
Seniority
Mid-level, hands-on IC