Online Marketing Manager (m/w/d)
Core
Driving paid advertising campaigns and performance marketing strategies for an e-commerce company.
Role type
Online Marketing Manager (Paid/SEA & Performance Marketing)
Builds
Paid media campaigns (Google Ads, Bing Ads) and performance dashboards
Domain
E-commerce, Digital Marketing
Required skills
Paid advertising strategy, Google Ads (Search, PMax, Display, Shopping), Performance analysis (ROAS, CTR, CPC), Keyword research, Budget management, Data analytics tools (GA4, Google Analytics), Cross-functional collaboration
Preferred skills
Microsoft/Bing Ads experience, Trend identification, A/B testing
Technologies
Google Ads, Bing Ads, Google Analytics, GA4
Responsibilities
Plan and optimize paid campaigns, Develop and monitor performance marketing strategy, Create and interpret campaign reports, Conduct keyword analysis and budget control, Collaborate with product and data teams, Identify trends and testing approaches
Seniority
Mid-level, hands-on IC