Playable ads editor
Core
Transform creative strategies into engaging interactive advertising experiences (playable ads) that capture attention and encourage user interaction.
Role type
Playable ads editor (creative/technical IC)
Builds
Interactive playable advertisements for paid media campaigns
Domain
Digital advertising / Interactive creative / Mobile gaming
Required skills
Unity development, HTML5, Cocos, creative editing, game mechanics design, ad network specifications, performance optimization, project management
Preferred skills
Familiarity with Cocos, experience with high-volume creative production
Technologies
Unity, HTML5, Cocos
Responsibilities
Build interactive playable advertisements using development tools; Translate creative concepts into functional playable ad experiences; Develop simple gameplay mechanics for advertising objectives; Take concepts from prototype to final production; Optimize ads for performance and ad network compatibility; Collaborate with designers and strategists; Apply creative judgment to improve ad clarity and engagement; Manage multiple creative production workflows.
Seniority
Mid-level, hands-on IC
