Influencer Marketing Manager
Core
Own end-to-end influencer and creator marketing strategy to drive user acquisition, product discovery, and community trust for an agentic software creation platform.
Role type
Influencer Marketing Manager
Builds
Influencer program, creator playbook, and content activation models
Domain
B2C Consumer Tech / Agentic AI Software
Deliverable
product features
Required skills
Influencer/creator marketing strategy, creator roster management, cross-functional coordination, contract negotiation, creative brief writing, crisis management, AI tool fluency
Preferred skills
Short-form video production, personal social media following, active product user experience, B2C startup experience
Technologies
YouTube, TikTok, Instagram, X/Twitter, LinkedIn
Responsibilities
Define influencer program tiers and objectives, build sourcing criteria and outreach cadences, recruit and manage creator relationships, brief and review creator content, coordinate with product and legal teams, build ecosystem relationships
Seniority
Mid-Senior, hands-on IC