Digital Marketing Lead
Core
Leading the organization's digital presence, overseeing website and digital channels, and supporting digital activity across multiple concurrent fundraising campaigns.
Role type
Digital Marketing Lead (People Leadership)
Builds
Digital fundraising campaigns, website enhancements, and digital engagement strategies for a medical research foundation.
Domain
Non-profit / Medical Research Fundraising
Deliverable
product features
Required skills
Digital marketing strategy, multi-channel campaign management, website management, CMS familiarity, Google Analytics 4, HTML knowledge, stakeholder engagement, people leadership, project management, analytical reporting
Preferred skills
Fundraising experience, not-for-profit environment experience, medical research interest
Technologies
Google Analytics 4, Content Management Systems, HTML
Responsibilities
Leading and optimizing digital channels (website, email, campaigns), managing and enhancing the website, partnering with fundraising teams to support acquisition and retention, providing strategic digital recommendations, working with developers to implement solutions, leading campaign delivery, monitoring and reporting on digital performance, managing two direct reports, coordinating multiple projects across stakeholders