Growth Copywriter
Core
Lead the development and optimization of high-performing marketing communications across the entire customer journey to support acquisition, engagement, activation, and retention.
Role type
Senior Growth Copywriter (HealthTech)
Builds
Automated lifecycle campaigns, conversion-focused landing pages, and performance-driven advertising concepts for a women's health telehealth platform.
Domain
HealthTech / Women's Health / Telehealth
Required skills
Direct-response copywriting, Conversion optimization, A/B testing, Lifecycle marketing, Data analysis, AI-powered content workflows, Healthcare compliance, Voice of Customer (VoC) analysis, Cross-functional collaboration, Empathy in communication
Preferred skills
DTC telehealth experience, Menopause/women's health topic expertise, Statistical significance interpretation
Technologies
Meta, Google, YouTube, AI-powered copywriting tools
Responsibilities
Own end-to-end growth copywriting strategy; Design and execute rapid A/B testing experiments; Create automated lifecycle communications; Develop persuasive messaging for high-intent conversion touchpoints; Create performance-driven advertising concepts; Analyze VoC insights to refine messaging angles; Leverage AI tools to scale content production; Monitor marketing performance indicators.
Seniority
Senior, hands-on IC
