Data Analyst
Core
Define marketing KPIs and audience segments, build performance dashboards, and drive actionable insights for the global marketing team.
Role type
Marketing Data Analyst
Builds
Marketing intelligence dashboards, audience segments, and data quality frameworks
Domain
Network as a Service (NaaS) / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Tableau/PowerBI), data warehousing, Python, funnel analysis, attribution modeling
Preferred skills
Twilio Segment, dbt, PySpark, Salesforce, marketing automation, dimensional modeling
Technologies
SQL, Tableau, PowerBI, Databricks, BigQuery, Snowflake, Python, Twilio Segment, dbt, PySpark
Responsibilities
Write SQL to define KPIs and audiences; Build and manage audience segments across marketing/CRM platforms; Create reports and dashboards for channel/pipeline performance; Run funnel analysis, cohort views, and behavioral deep dives; Improve data quality, consistency, and accessibility; Govern field definitions and segmentation rules; Support first-touch and multi-touch attribution modeling
Seniority
Mid-level, hands-on IC