Performance Specialist Director
Core
Director-level role leading performance optimization for Gen AI services, specifically using Jellyfish's Pencil Pro platform to generate, publish, measure, and optimize campaign assets for global clients.
Role type
Director, Performance Specialist (Gen AI)
Builds
Optimized digital campaign assets and performance strategies for global clients
Domain
Digital Marketing / Generative AI / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning/buying (Google YouTube/Ads/DV360, Meta, TikTok), Media optimization (in-flight/post-campaign), Performance asset optimization (creative adaptation/iteration), Generative AI proficiency, QA and approval of assets
Preferred skills
Performance marketing background (YouTube Shorts, Instagram Reels), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Web Designer/After Effects, Creative direction communication
Technologies
Pencil Pro, Google Ads, DV360, Meta Ads, TikTok Ads, Adobe Creative Suite, Google Web Designer, After Effects
Responsibilities
Identify campaign performance improvement opportunities based on insights, Articulate actionable briefs and creative direction to distributed design teams, Provide precise feedback on assets to ensure hypothesis alignment, QA and approve assets for client delivery, Track asset performance in Pencil Pro and iterate based on feedback, Communicate creative strategies to senior teams
Seniority
Director, hands-on IC with strategic autonomy
