Marketing Analytics & Finance Growth Senior Manager, B2C
Core
Owns analytics and financial modeling for marketing spend to drive learner acquisition, retention, and LTV in a global B2C marketplace.
Role type
Senior Manager, Marketing Analytics & Strategic Finance
Builds
Measurement frameworks, financial models connecting spend to acquisition/retention, and investment guardrails for growth teams.
Domain
Ed-Tech, B2C Marketplace, Growth Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Incrementality testing (geo lift/holdout), Media mix modeling, Financial forecasting, CAC/LTV/Payback analysis, Data visualization, AI tool fluency, Stakeholder influence
Preferred skills
FP&A background, Hands-on financial modeling for user acquisition, Fast-growing startup experience
Technologies
Looker, Snowflake, SQL, Advanced Excel/Sheets
Responsibilities
Design and execute incrementality tests to measure true marketing ROI; Build and maintain financial models linking spend to acquisition and LTV; Define investment frameworks and ROI thresholds for growth teams; Model new market expansion cases; Translate complex analysis into clear recommendations for C-suite; Leverage AI tools to accelerate analysis and modeling.
Seniority
Senior Manager, hands-on IC with strategic ownership