Marketing Specialist III
Core
Plan, coordinate, and execute trade show, event, and digital marketing programs to drive business growth and ensure brand consistency.
Role type
Marketing Specialist (B2B Events & Digital)
Builds
Trade show events, customer events, webinars, and digital marketing campaigns
Domain
Industrial manufacturing (power transmission, automation, motion control)
Deliverable
product features
Required skills
B2B marketing strategy, event planning and execution, content creation, campaign management, vendor/agency coordination, performance analysis, project management
Preferred skills
National trade show management, B2B campaign deployment, Marketing Automation platforms (Salesforce Pardot, HubSpot), Adobe Creative Cloud
Technologies
Salesforce Pardot, HubSpot, Adobe Creative Cloud
Responsibilities
Coordinate and execute event activities for tradeshows, EXPOs, and webinars; Develop content aligning with buyer's journey; Assist in developing go-to-market plans; Coordinate vendor and agency relationships; Provide insights on campaign and event performance; Collaborate cross-functionally on marketing initiatives
Seniority
Mid-level IC (4-6 years experience)
