Client Marketing Manager (Media Specialism)
Core
Develop and deploy integrated B2B marketing programmes for global clients, acting as a trusted advisor at the intersection of client marketing, media strategy, and activation.
Role type
Client Marketing Manager (Media Specialism)
Builds
Multi-channel campaigns focused on media-led growth, demand generation, and audience engagement for B2B clients.
Domain
B2B Marketing, Media Strategy, Content Syndication
Required skills
B2B marketing strategy, media planning and execution, paid social management, programmatic advertising, search marketing, content syndication vendor management, publisher relationship management, budget allocation and optimization, campaign performance analysis, stakeholder management, commercial forecasting
Preferred skills
Account-based marketing (ABM), intent data platform experience (e.g., Bombora, 6Sense), sales team collaboration
Technologies
paid social platforms, programmatic ad servers, search advertising platforms, content syndication networks, intent data platforms
Responsibilities
Lead planning and execution of integrated client marketing programmes; Develop and execute integrated media strategies across paid, owned, and earned channels; Manage content syndication vendors and premium media partners; Collaborate with strategy, content, creative, and sales teams to deliver cohesive campaigns; Track and report on programme performance, KPIs, and ROI.
Seniority
Mid-Senior, hands-on IC