Growth, Cross Channel Creative
Core
Own the performance creative system driving user growth across paid media, lifecycle channels, in-product surfaces, and creator collaborations for ChatGPT and OpenAI products.
Role type
Senior Growth Creative System Lead
Builds
AI-powered creative systems, dynamic content generation, automated asset production, and experimentation tooling
Domain
AI / Performance Marketing / Growth
Deliverable
production ML models | product features
Required skills
Performance marketing strategy, creative system architecture, hypothesis testing, brief writing, influencer management, measurement & experimentation, cross-functional leadership, product partnership, rapid iteration
Preferred skills
AI/ML tooling expertise, dynamic content generation, automated asset production, creator ecosystem scaling
Technologies
Meta, TikTok, YouTube, Reddit, Search, experimentation platforms, AI content generation tools
Responsibilities
Define operating model for creative growth across channels, set creative strategy and testing roadmap, translate insights into creative briefs, build compounding learning loops, partner with engineering on AI creative systems, scale influencer-led performance creative
Seniority
Senior, hands-on IC with strategic scope
