Marketing Manager
Core
Define and execute go-to-market strategy for an AI-assisted legal storytelling platform, driving adoption among law firms through content, campaigns, and partnerships.
Role type
B2B Marketing Manager (Generalist)
Builds
Brand presence, content assets, email campaigns, webinar series, and outbound marketing pipelines.
Domain
LegalTech / Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, Salesforce Marketing Cloud, LinkedIn paid/organic campaigns, content creation (video/EDM/collateral), webinar management, CRM-driven adoption planning, design tools (Canva/Figma), stakeholder management.
Preferred skills
Experience in legal/accounting/financial services marketing, generalist skill set balancing strategy and execution.
Responsibilities
Assess marketing needs and build plans tied to commercial goals; manage social media presence; create campaign content; partner on webinar series; run EDM campaigns; support outbound marketing; lead branding initiatives.
Seniority
Mid-Senior, hands-on IC
