Senior Marketing Manager (eCommerce)
Core
Lead the entire marketing function for a profitable Australian eCommerce business selling automotive accessories, driving commercial outcomes and revenue growth.
Role type
Senior Marketing Manager (eCommerce)
Builds
Marketing plans, campaigns, and product launches for a direct-to-consumer automotive accessories brand.
Domain
eCommerce, Automotive, Physical Products
Deliverable
product features
Required skills
eCommerce strategy, commercial planning, team leadership, project management, revenue management, data analysis, cross-functional collaboration, brand stewardship, go-to-market planning
Preferred skills
Automotive industry experience, physical-product DTC experience, pricing and promotions expertise, founder-led business experience
Technologies
Shopify
Responsibilities
Develop annual, quarterly, and monthly marketing plans with budget phasing and forecasting; personally drive and project-manage key initiatives like product launches and partnerships; lead pricing and promotional planning; coach and manage a specialist marketing team; integrate performance, content, partnerships, and digital/CX efforts; collaborate with Product on positioning and launch activation; ensure consistent brand representation across channels.
Seniority
Senior, hands-on IC with team leadership