Head of Product Marketing (Senior)
Core
Founding Head of Product Marketing shaping how the company explains its AI and legal technology to customers.
Role type
Senior IC product marketing leader (AI/legal tech)
Builds
Positioning, messaging, launch narratives, and content assets for AI and legal technology products.
Domain
AI and legal technology enterprise software
Deliverable
product features
Required skills
Product marketing strategy, storytelling, editorial judgment, technical writing, cross-functional collaboration, competitor analysis, data-driven insights, on-camera presence, sales enablement creation
Preferred skills
Legal or legal-adjacent domain background, journalism background, familiarity with AI tools
Technologies
Modern marketing tech stack
Responsibilities
Develop positioning and messaging, own editorial calendar, define product launch narratives, write and edit voice assets, collaborate with executives on content, engage with customers and sales to capture buying language, direct video and content strategy, create sales enablement materials, monitor competitors and AI market, partner with performance marketing
Seniority
Senior, hands-on IC