Director National Draw Based Games (12-Month Contract)
Core
Lead strategy, planning, marketing, and performance for OLG's National Draw portfolio (Lotto Max, Lotto 6/49, Daily Grand) across Retail and Digital channels.
Role type
Director, National Draw Based Games
Builds
National lottery products and marketing campaigns for Ontario players
Domain
Gaming/Lottery industry
Deliverable
product features
Required skills
Product strategy, portfolio management, marketing, consumer insights, customer engagement, budgeting, forecasting, business planning, stakeholder management, team leadership, data analytics
Preferred skills
Lottery/gaming industry experience, media planning, agency management, sponsorship strategies, system improvements
Responsibilities
Own annual revenue and net profit objectives; lead budgeting and product planning; develop and execute business and marketing plans; oversee performance measurement and analytics; lead media strategies and activations; serve as lead representative with Interprovincial Lottery Corporation; provide strategic leadership for game launches and enhancements; build and lead a high-performing team