Executive Director, U.S. HCP Marketing
Core
Shape and actualize HCP marketing strategy for Rezdiffra (resmetirom), the first FDA/EMA-approved medication for MASH, leading all HCP-facing marketing efforts including personal and non-personal promotion, congress execution, and content creation.
Role type
Executive Director, HCP Marketing (Biopharmaceutical)
Builds
Promotional tools, digital engagement models, and brand content for a blockbuster liver disease therapy.
Domain
Biopharmaceuticals / Hepatology (MASH)
Required skills
HCP marketing strategy, brand positioning, non-personal promotion, KOL engagement, congress planning, sales enablement, budget management, team leadership, regulatory compliance (PhRMA/FDA), cross-functional collaboration.
Preferred skills
Liver or cardiometabolic therapy experience, Subpart H conditional approval experience, MBA or advanced degree.
Technologies
AI-driven engagement models, performance dashboards, programmatic/digital channels.
Responsibilities
Own HCP marketing strategy and annual global brand plan; lead development of promotional tools and non-personal promotion; manage KOL engagement and congress strategy; serve as primary marketing partner to Sales Leadership; transform marketing to AI-driven dynamic engagement models; hire, coach, and develop the HCP marketing team.
Seniority
Executive Director, strategic leadership with hands-on tactical execution.