Executive Director, U.S. HCP Marketing
Core
Lead HCP marketing strategy and execution for Rezdiffra, a novel therapeutic for MASH, shaping brand positioning, content, and go-to-market tactics.
Role type
Executive Director, HCP Marketing
Builds
HCP-facing brand strategy, promotional tools, congress presence, and sales enablement for a blockbuster biopharmaceutical product.
Domain
Biopharmaceuticals / Liver disease (MASH) / Specialty therapeutics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
HCP marketing strategy, brand lifecycle management, competitive analysis, KOL engagement, congress execution, sales enablement, budget management, cross-functional collaboration, regulatory compliance (FDA/PhRMA), team leadership
Preferred skills
Cardiometabolic therapy experience, liver disease experience, Subpart H conditional approval experience, MBA
Technologies
None explicitly stated
Responsibilities
Own HCP marketing strategy and annual global brand plan; develop promotional tools and non-personal promotion strategies; manage KOL engagement and congress execution; partner with Sales for field enablement; lead team hiring and budget management; collaborate with Medical, Legal, and Market Access.
Seniority
Executive Director, strategic leadership with hands-on tactical execution
