Marketing and Communications Strategist, Enterprise Initiatives
Core
Lead communications strategy and execution for complex enterprise initiatives affecting employees, operations, patients, and institutional partners within an integrated academic health system.
Role type
Senior strategic communications lead (enterprise initiatives)
Builds
Integrated communications strategies, messaging frameworks, and stakeholder engagement plans for priority projects
Domain
Higher education / Academic health system / Organizational change
Deliverable
product features
Required skills
Strategic communications planning, stakeholder management, change management, cross-functional collaboration, project leadership, risk assessment, executive advisory
Preferred skills
Experience with enterprise-level change, portfolio management, analytics-driven strategy
Technologies
Project management systems, web, email, video, editorial channels
Responsibilities
Lead integrated communications strategies from planning to optimization; advise executive sponsors on messaging and implementation; coordinate specialized MarComm teams; measure communications effectiveness and adjust strategies; manage complex communications projects with limited oversight.
Seniority
Senior, strategic advisor with independent decision-making