Marketing Manager
Core
Drive operational success and asset value for a shopping center by executing integrated marketing initiatives to increase traffic, sales, and customer engagement.
Role type
Center Marketing Manager
Builds
Shopping center marketing campaigns, digital content, and community events
Domain
Real Estate / Retail / Shopping Centers
Deliverable
product features
Required skills
Integrated marketing strategy, digital campaign execution, media planning and buying, budget management, retailer relationship management, data analysis
Preferred skills
Real estate or retail development knowledge, local community partnership experience
Technologies
Social media platforms, SEO/SEM tools, email marketing platforms, paid media channels
Responsibilities
Execute day-to-day marketing and operational objectives aligned with KPIs; Plan and optimize digital marketing campaigns including social media and paid media; Manage the annual marketing budget and track performance metrics; Build strong retailer relationships and solicit participation in marketing programs; Champion the customer journey and support local community partnerships
Seniority
Mid-level, hands-on IC