Senior Manager Brand Orchestration & Planning
Core
Turn shared brand priorities into a connected roadmap and integrated work across the Global Brand Development team and the wider LEGO ecosystem.
Role type
Senior Manager, Brand Orchestration & Planning
Builds
An integrated cross-functional roadmap connecting priorities, owners, milestones, and dependencies across the LEGO brand ecosystem.
Domain
Brand Strategy & Marketing Planning
Required skills
Cross-functional program coordination, Integrated roadmap creation, Decision material synthesis, Dependency and risk identification, Strategic trade-off analysis, Cross-ecosystem influence
Preferred skills
Brand strategy delivery, Multi-product/channel ecosystem experience
Responsibilities
Translate shared priorities into an integrated cross-functional roadmap, Coordinate complex programmes across teams with different priorities, Create concise decision materials for leadership, Identify dependencies, gaps, or risks and clarify ownership, Connect Brand Vision work with wider Global Brand Development and entity priorities.
Seniority
Senior, hands-on IC with strategic oversight