Marketing Manager - LDC
Core
Translate global marketing strategy and toolkits into local campaigns and activations for LEGO Discovery Centers in Beijing, Shanghai, Shenyang, and Hong Kong.
Role type
Marketing Manager (local execution)
Builds
Local marketing campaigns, on-site events, and activations for LEGO Discovery Centers
Domain
Retail marketing / Consumer goods
Deliverable
product features
Required skills
End-to-end campaign management, stakeholder management, local market knowledge, event coordination, agency management, data-driven execution
Preferred skills
Experience in Greater China market, experience managing complex stakeholder relationships
Technologies
Marketing frameworks, campaign toolkits
Responsibilities
Deliver local marketing campaigns using global strategy and toolkits, lead local marketing activations and on-site events, coordinate agencies and local partners, use market data to improve campaign performance
Seniority
Mid-Senior, hands-on IC
