Senior Brand Marketing Manager
Core
Lead the Nordic Brand Marketing team to shape audience, portfolio, and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets.
Role type
Senior Brand Marketing Manager (Strategy & Execution)
Builds
Nordic go-to-market, brand, and audience strategies; integrated activations across paid, owned, earned, and shared touchpoints; commercial delivery and performance management.
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, audience strategy, go-to-market strategy, stakeholder influence, team leadership, commercial investment management, performance optimization, test-and-learn approach, cross-functional partnership.
Preferred skills
Business performance management, change management, growth mindset.
Technologies
None stated
Responsibilities
Lead and develop the Nordic Brand Marketing team; define and execute Nordic go-to-market and brand strategies; manage significant marketing investments; partner with Sales, Operations, and global teams; contribute to the Nordic Marketing Leadership Team.
Seniority
Senior, hands-on IC with leadership responsibilities