Marketing Director
Core
Lead the Marketing organization to drive LEGO's growth in Korea through brand strategy, local campaign execution, and business leadership.
Role type
Senior Marketing Director (Business Leader)
Builds
Korea's go-to-market strategy, local campaigns, and consumer experiences for the LEGO brand.
Domain
Consumer Goods / Toys / Retail
Deliverable
product features
Required skills
Brand strategy, business growth, team leadership, stakeholder management, commercial acumen, market dynamics, digital marketing, agency management
Preferred skills
Korean language proficiency, APAC regional experience, brand transformation
Responsibilities
Develop Korea's go-to-market strategy, strengthen cultural relevance of the LEGO brand, manage marketing budget and investment, lead the Marketing organization, partner with Sales and eCommerce, identify new growth opportunities.
Seniority
Senior, hands-on IC & Business Leader
