Marketing Director
Core
Lead brand marketing strategy and business growth for LEGO in Korea, driving consumer engagement and sustainable business performance.
Role type
Senior Marketing Director (Business Leader)
Builds
Korea-specific go-to-market strategies, brand campaigns, and commercial growth initiatives for LEGO.
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Strategic planning, brand transformation, team leadership, stakeholder management, commercial acumen, market dynamics analysis, organizational change management, budget management, cross-functional collaboration.
Preferred skills
Korean language proficiency, digital marketing, media effectiveness, innovation management.
Technologies
None stated
Responsibilities
Develop and execute Korea's go-to-market strategy; strengthen cultural relevance of the LEGO brand through campaigns and partnerships; manage the marketing organization's budget and resources; lead and develop a high-performing marketing team; collaborate with Sales, eCommerce, and Finance to deliver overall business strategy.
Seniority
Senior, hands-on IC with business leadership responsibilities