Retail Concept Design Manager – Storytelling
Core
Lead the creation of immersive, narrative-driven retail concepts that bring the LEGO brand to life through spatial experiences and customer journeys.
Role type
Senior IC retail concept design manager (storytelling)
Builds
Scalable retail concepts, immersive store experiences, and destination environments for global retail channels
Domain
Retail design + experiential marketing
Deliverable
product features
Required skills
Retail concept and experience design, storytelling-led concept development, 3D visualization and spatial design, cross-functional creative leadership, concept communication, stakeholder influence
Preferred skills
Interactive or digital experience design, environmental branding solutions
Technologies
3D visualization tools, spatial design software
Responsibilities
Develop storytelling methodology for retail concept development, lead major concept initiatives for future store experiences, ensure storytelling consistency across retail design work, collaborate with Retail Design, Brand, Marketing, and Visual Merchandising teams, create innovative concepts that build emotional connections with shoppers
Seniority
Senior, hands-on IC
