Marketing Campaign Manager CEEMA and APAC
Core
Drive digital consumer engagement and execute marketing campaigns across LEGO owned digital channels for CEEMEA and APAC markets.
Role type
Manager level Individual Contributor Marketing Campaign Manager
Builds
Regional digital campaigns, localized content, and engagement across LEGO.com, LEGO.com/kids, Fan Marketing, LEGO Builder app, LEGO Play app, and Magazine experiences.
Domain
Consumer goods / Digital Marketing
Deliverable
product features
Required skills
End-to-end digital campaign delivery, stakeholder management across global/regional/local teams, campaign strategy leadership, localization of global campaigns, performance optimization, content trend identification
Preferred skills
Campaign landing page creation, complex digital platform ecosystem experience, senior individual contributor leadership, fan or creator-led marketing program integration
Technologies
LEGO.com, LEGO.com/kids, LEGO Builder app, LEGO Play app, Magazine experiences
Responsibilities
Develop and execute marketing campaigns across multiple digital platforms, localise global campaigns for regional markets, publish and optimise digital content, turn performance insights into action, increase engagement on owned channels, strengthen marketing integration
Seniority
Manager, hands-on IC