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Vice President, Head of Creative - Boys & Girls LEGO® DESiGN

Billund💼 Full-time🗓 2026-04-22 → 2026-07-30

Core

Set creative direction and lead the design team for the Boys & Girls consumer group, transforming imagination into reality across all consumer touchpoints.

Role type

VP/Head of Creative (Consumer/Passion Group)

Builds

Creative experiences, products, and content for the Boys & Girls LEGO consumer segment

Domain

Toy industry, kids' entertainment, consumer design

Deliverable

product features

Required skills

Creative direction, portfolio-level decision-making, consumer insight interpretation, team leadership and coaching, innovation strategy, cross-functional collaboration, commercial acumen, trend anticipation

Preferred skills

Technical or craft-based design background, global toy industry experience, developmental psychology knowledge, physical-digital hybrid play expertise, external partner management

Technologies

None stated

Responsibilities

Define and steer innovation strategy; lead the Creative Leads Team with strategic guidance and coaching; balance consumer needs with business growth targets; collaborate with cross-functional partners for end-to-end delivery; act as a cultural and play-trend antenna to set strategic direction

Seniority

VP/Head of level, strategic leadership with hands-on creative oversight

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