Digital Marketing Coordinator
Core
Support day-to-day digital marketing activities for My Auto Parts and Auto Parts Group, including website content, campaign execution, and reporting.
Role type
Digital Marketing Coordinator
Builds
Digital campaigns, website content, and marketing reports for automotive parts e-commerce.
Domain
Automotive retail / E-commerce
Deliverable
product features
Required skills
Shopify, GA4, SEO, PPC, paid media, website/CMS, EDM, project coordination, stakeholder management, marketing copywriting, technical liaison
Preferred skills
WordPress, Klaviyo, analytical skills
Technologies
Shopify, GA4, WordPress, Klaviyo
Responsibilities
Coordinate Shopify product uploads and website content updates; Assist with digital campaign execution across email, website, and paid media; Prepare EDMs and campaign assets; Compile monthly digital marketing reports; Monitor website functionality; Coordinate briefs and approvals between internal teams and external agencies; Support SEO and paid media activities; Liaise with Sales, IT, and Operations teams; Maintain campaign calendars and documentation.
Seniority
Individual Contributor, entry-to-mid level
