Senior Marketing Manager / Marketing Strategist
Core
Lead go-to-market efforts and develop content for specialty insurance offerings, specifically targeting retail insurance brokers and agents.
Role type
Senior Marketing Manager / Marketing Strategist
Builds
Broker-facing sales enablement content, email campaigns, and product launch materials for the insurance industry.
Domain
Commercial insurance, financial services, B2B professional services
Deliverable
product features
Required skills
B2B content writing, marketing project management, CRM management, email marketing, data analysis, segmentation strategy
Preferred skills
Experience with insurance broker/agent sales enablement, Adobe Creative Suite, LinkedIn content strategy
Technologies
Wrike, CRM tools, Canva, Adobe Creative Suite, Microsoft Office Suite
Responsibilities
Design and execute email campaigns targeting broker and agency partners; Manage broker segmentation across sales rep and distribution channels; Produce and maintain a library of broker-facing assets including collateral and presentations; Support go-to-market content for new product launches; Audit and maintain partner and contact records in CRM; Develop partner segmentation rules.
Seniority
Senior, hands-on IC
