Digital Marketing Manager
Core
Manage day-to-day digital marketing operations, lead relationships with external agencies and vendors, and support brand and campaign strategy execution.
Role type
Digital Marketing Manager (Agency & Operations Lead)
Builds
Digital marketing campaigns, vendor partnerships, and operational workflows for B2B technology clients.
Domain
B2B Technology / Industrial Software
Deliverable
product features
Required skills
Agency account management, B2B marketing strategy, project management, vendor selection and contract management, digital channel expertise (paid media, social, email, web), performance analytics
Preferred skills
SaaS/enterprise software marketing experience, marketing automation and CRM proficiency, integrated campaign planning
Technologies
Marketing automation platforms, CRM systems, analytics tools
Responsibilities
Serve as primary contact for digital marketing agencies and manage scope, budgets, and performance; Research, evaluate, and onboard third-party marketing vendors; Partner with internal teams to align digital initiatives with brand strategy; Manage day-to-day digital marketing workflows and campaign launches; Analyze campaign results and develop reporting to guide optimization and investment decisions.
Seniority
Mid-Senior, hands-on IC
