酒店业务交易增长专家（J106172）
Core
Drive growth for Baidu Maps' hotel business by optimizing user acquisition, conversion, repurchase, and brand visibility across search, POI, navigation, and hotel channels.
Role type
Senior Growth Operations Specialist (Hotel/OTA)
Builds
Hotel search and booking flows, promotional campaigns, membership systems, and AI-optimized user decision paths.
Domain
Travel, OTA, and Local Life Services
Deliverable
product features
Required skills
Growth operations, transaction operations, user lifecycle management, campaign marketing, membership system design, external ecosystem partnerships, AI product application, data analysis
Preferred skills
OTA/hotel/travel industry experience, private domain operations, influencer marketing, cross-industry collaborations
Technologies
AI tools for search optimization, content generation, and activity efficiency
Responsibilities
Design conversion funnels and incentive mechanisms for key user scenarios; Plan and execute holiday and event-based marketing campaigns; Build and optimize user segmentation and loyalty programs; Collaborate with product and engineering teams to implement AI-driven growth solutions; Analyze data to optimize customer acquisition costs and ROI.