电商大促活动运营（J84704）
Core
Design and execute large-scale e-commerce promotional campaigns, managing strategy, SOPs, and real-time monitoring to drive GMV and user engagement.
Role type
Senior e-commerce campaign operations manager
Builds
High-impact promotional events and campaign tools for major shopping festivals
Domain
E-commerce / Retail
Deliverable
product features
Required skills
Campaign strategy, SOP development, Data analysis, User segmentation, Cross-functional collaboration, Crisis management
Preferred skills
Experience with Tmall/JD/Douyin platforms, Consumer psychology insights, Project management in high-pressure environments
Technologies
Data monitoring systems, CRM tools, Analytics platforms
Responsibilities
Define overall campaign strategies and lead SOP creation; Design differentiated promotional mechanics (e.g., discounts, flash sales) based on data; Monitor core metrics (traffic, conversion, ROI) and optimize performance; Integrate platform resources to amplify campaign impact; Conduct post-campaign reviews to standardize methodologies.