明星代言经理(J16257)
Core
Develop short-term endorsement strategies focused on maximizing fan purchasing power and conversion; manage the full lifecycle of celebrity partnerships from negotiation to execution.
Role type
Senior IC celebrity endorsement manager
Builds
Short-term endorsement campaigns and fan-exclusive conversion activities
Domain
Entertainment industry + Influencer marketing
Deliverable
product features
Required skills
celebrity resource management, business negotiation, fan persona analysis, risk assessment, data analysis, cross-functional collaboration
Preferred skills
existing fan operation resources, familiarity with fan platform mechanics
Responsibilities
Screen and evaluate celebrities based on fan consumption power and stickiness; conduct due diligence on public opinion and fan value; negotiate contracts and coordinate external teams for shoots and promotions; monitor compliance and public opinion risks; track fan conversion data and optimize ROI.
Seniority
Senior, hands-on IC