Lead Business Data Analyst SAS
Core
Lead a business data analysis team to define KPIs, design customer segments, and validate BI deliverables for marketing and CRM initiatives.
Role type
Senior Lead Business Data Analyst
Builds
Business metrics, customer segments, and validated BI reports/dashboards
Domain
Digital transformation, marketing, CRM
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Business data analysis, KPI definition, customer segmentation, BI validation, stakeholder communication, team leadership
Preferred skills
SAS Viya
Technologies
SAS Enterprise Guide, SAS Visual Analytics, Power BI, SQL
Responsibilities
Define and formalize key business KPIs (churn, activation, conversion) with stakeholders; Design customer segments based on behavior, consumption, and value; Translate business needs into data specifications; Validate functional alignment of reports and dashboards; Lead and coordinate the analytics team
Seniority
Senior, hands-on IC with leadership responsibilities