Consumer Growth & Strategy Product Manager
Core
Own the strategy and roadmap for user acquisition, conversion, enrollment, and activation, turning growth targets into prioritized product and technology initiatives.
Role type
Senior IC product manager (growth & strategy)
Builds
Product features and experiences for user acquisition, conversion, and onboarding
Domain
B2B SaaS / CRM / Marketing Automation
Deliverable
product features
Required skills
funnel optimization, CRM strategy, cross-functional leadership, experiment design, data analysis, product requirements definition, stakeholder management
Preferred skills
outbound/sales engagement tech, onboarding flows, AI-enabled products, personalization
Technologies
HubSpot, AI, Business Intelligence, Web
Responsibilities
Own the strategy and roadmap for user acquisition, conversion, enrollment, and activation; Manage and improve the full acquisition funnel, including its metrics, analytics, experiments, and conversion performance; Lead cross-functional work involving marketing, sales, operations, data, product, and engineering; Direct HubSpot strategy, including lifecycle stages, pipelines, workflows, automation, and reporting; Manage web, landing page, and form experiences, ensuring accurate attribution and integration with appropriate pipelines; Manage and improve onboarding from conversion through activation and engagement; Build reports and dashboards to track acquisition and funnel performance; Conduct ongoing experiments, assess results, iterate, and scale successful approaches