Product Owner - Marketing Systems & Analytics
Core
Translating high-level business requirements into detailed specifications and delivery-ready work for marketing technology and sales/marketing analytics initiatives within a SAFe Agile framework.
Role type
Senior Product Owner (Marketing Systems & Analytics)
Builds
Marketing technology solutions, CRM/CDP implementations, and analytics dashboards
Domain
Marketing Technology, Data Analytics, Enterprise Software
Deliverable
product features
Required skills
Requirements definition, backlog ownership, Jira (advanced), Agile/SAFe facilitation, stakeholder alignment, SDLC understanding, feature breakdown, backlog refinement, delivery coordination
Preferred skills
Marketing Technology (CRM, CDP, automation), Data Engineering, Enterprise technology delivery
Technologies
JIRA, SAFe, AI CRM
Responsibilities
Translate business requirements into user stories and acceptance criteria; Facilitate requirements workshops and stakeholder discussions; Create and maintain Jira epics, features, and stories; Size epics and monitor backlog health; Coordinate delivery planning with Scrum Masters, RTEs, and engineers; Schedule and facilitate PI Objective alignment meetings; Report progress, risks, and blockers; Confirm completed stories meet acceptance criteria
