E-Commerce & Online-Shop Manager (m/w/d)
Core
Manage and optimize the company's B2B/B2C online shop performance, user experience, and digital sales strategies to enhance brand visibility and revenue.
Role type
E-Commerce & Online-Shop Manager
Builds
Digital sales channels and online marketing campaigns for textile advertising systems
Domain
Retail / E-Commerce / Textile Industry
Deliverable
product features
Required skills
E-Commerce strategy, B2B/B2C sales management, User Experience (UX) optimization, Online marketing campaign management, Data analysis (KPIs, conversion rates), SEO/SEA management, ERP/CRM system proficiency
Preferred skills
Experience with Google Analytics, Trend analysis, Competitive intelligence
Technologies
Google Analytics, Google Ads, Social Media platforms, Newsletter tools, ERP systems, CRM systems
Responsibilities
Steer and optimize online shop performance and user experience; Manage product information, campaigns, and content; Develop e-commerce strategies for revenue growth and conversion optimization; Plan and execute online marketing campaigns; Analyze customer behavior and KPIs to drive improvements; Collaborate with IT, sales, and marketing teams; Monitor market trends and competitor activities
Seniority
Mid-level, hands-on manager