Insights Analyst, Brand & Experience
Core
Analyze brand performance and omni customer experience to drive sales and customer centricity in the retail industry.
Role type
Insights Analyst (Brand & Experience)
Builds
Regional customer insights, brand performance reports, and customer experience improvement plans.
Domain
Retail / E-commerce
Deliverable
dashboards & analysis
Required skills
Statistical analysis, data visualization, consumer research, data management, strategic decision support, cross-functional collaboration
Preferred skills
Retail or e-commerce industry experience, Power BI, Tableau, SPSS, survey tools (EFS)
Technologies
Power BI, Tableau, SPSS, EFS, Brand Tracker, Customer NPS, Chattermill, Social Listening tools
Responsibilities
Analyze brand performance and omni customer experience data to provide actionable recommendations. Educate the region on customer insights and behavior. Identify and prioritize improvement plans for key customer journeys. Set and follow up on brand performance and customer experience goals. Coordinate longer-term customer experience projects. Act as the liaison between regional and global analysis teams.
Seniority
Mid-level, hands-on analyst