Digital and Audience Strategy Director
Core
Design and execute end-to-end digital campaigns and audience growth strategies to engage millions of Australians on climate issues across Meta, Google, YouTube, TikTok, and LinkedIn.
Role type
Senior Director, Digital & Audience Strategy
Builds
Digital advertising campaigns, audience targeting frameworks, and online presence for a climate advocacy organization
Domain
Climate science advocacy / Digital Marketing
Required skills
Digital media strategy, paid and organic campaign management, audience targeting, team leadership, project management, metrics and reporting framework design, external partner management
Preferred skills
Experience engaging the public on complex issues like climate change
Technologies
Meta, Google, YouTube, TikTok, LinkedIn
Responsibilities
Own end-to-end digital campaigns including targeting, testing, optimizing, and reporting; design annual digital plans and audience growth strategies; manage budgets and platform relationships; coach and manage the Digital Manager; build metrics frameworks to track team performance; manage projects from concept to delivery with external partners.
Seniority
Senior, hands-on leadership
