Media Relations Lead (Social Media(
Core
Lead the NSW EPA's media and social media functions, delivering strategic communications, digital storytelling, and issues management to protect the environment and engage stakeholders.
Role type
Senior Media Relations Lead (Social Media)
Builds
Integrated media and social media strategies, high-quality content, and reputation management outputs for the NSW EPA.
Domain
Environmental regulation, government communications, public affairs
Deliverable
product features
Required skills
Strategic media management, social media strategy development, stakeholder management, team leadership, content planning across multiple channels, issues management, reputation management, complex problem-solving, relationship management with Ministerial offices and media
Preferred skills
Experience in high-risk/sensitive community issues, digital savviness, ability to manage competing priorities and after-hours responsibilities
Technologies
Social media platforms, digital content tools
Responsibilities
Develop and oversee organizational and ministerial communications planning; lead media and social media functions; manage stakeholder needs; support the Media Manager in implementing media strategy; deliver daily media objectives; coordinate proactive and reactive media materials; build cohesive media and social media functions.
Seniority
Senior, hands-on IC with leadership responsibilities
